MELBOURNE CONVENTION & EXHIBITION CENTRE
Conventions are boring.
For a convention about conventions hosted by the MCEC in Melbourne, we thought it was time for a change.
We took some of the obvious clichés of conventions and disrupting them using street-art to create a series of posters that challenged attendees to think big. We then placed them throughout, and strategically along the route to, the centre so that even before they’d arrived attendees knew this was a different kind of convention.