AAMI DERBY DAY 2015
Stripping it back.
In 2015 we made a conscious effort to reduce the race to its basic parts.
Keeping it raw and rough and trying to get to the heart of what makes horse racing so exciting. The roar of the crowd and the thundering of hooves. Each of these basic element finds its parallel in the hero imagery and the invite uses textures, rope and illustration of native beach plants to enhance the feeling of the raw elements.