THE
DESTINATION

AAMI DERBY DAY 2014

The Melbourne Cup is an international event and we imagined Melbourne as the destination of the world for the racing season.

This carnival atmosphere was captured in the hero photography along with the elements of the race packed onto a single plane that then bursts out onto the runway. The supporting invite gives you your boarding pass to the festivities and asks that you join the rest of the world in making Melbourne the destination.

AAMI-derbyday2014-packAAMI-derbyday2014-pack