THE MORNING
OF THE RACE

AAMI DERBY DAY 2013

AAMI tasked us with elevating the standard of invites in 2013.

The hero photography looks in on an intimate moment of reflection and imagines the early morning of the day of the race. When all of the hard work and preparation is done and all that is left is to watch the day unfold.

The invite included printed layers of tracing paper built up to emulate the fog of the morning.

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