I AM
CARLTON

CARLTON FOOTBALL CLUB

Wanting to push their membership numbers north of 50,000 for the first time CFC asked us to push their existing membership materials into a more engaging territory.

We developed the bold individual statement "I am Carlton" and imagined its spirit being contained within, manifesting itself in a white glow from the player's jerseys. This was paired with intimate portrait photography allowing for a more personal connection with the team.